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	<title>Traffic by Sohnar Blog &#187; News</title>
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	<link>http://www.sohnar.co.uk/blog</link>
	<description>Your first stop for creative industry news and useful tips and advice</description>
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		<title>The Launch of the new Traffic LIVE</title>
		<link>http://www.sohnar.co.uk/blog/uncategorized/the-launch-of-the-new-traffic-live-266</link>
		<comments>http://www.sohnar.co.uk/blog/uncategorized/the-launch-of-the-new-traffic-live-266#comments</comments>
		<pubDate>Tue, 05 Apr 2011 16:00:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company announcements]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.sohnar.co.uk/blog/?p=266</guid>
		<description><![CDATA[Sohnar have been busy for the last two years, building an online, Rich Internet Application. Traffic LIVE is the result. Yes, still using the same name Traffic (why change a winning formula) but 100% new and indeed improved.
Our Launch is on Thursday, April 14th 3.30-5.30pm at the Electric Cinema, Notting Hill, London.
Traffic LIVE is complex [...]]]></description>
			<content:encoded><![CDATA[<p>Sohnar have been busy for the last two years, building an online, Rich Internet Application. Traffic LIVE is the result. Yes, still using the same name Traffic (why change a winning formula) but 100% new and indeed improved.</p>
<p>Our Launch is on Thursday, April 14th 3.30-5.30pm at the Electric Cinema, Notting Hill, London.</p>
<p>Traffic LIVE is complex studio schedulling made easy. Traffic LIVE is designed to help you plan, schedule and resource more efficiently. This event is for Creative Agency resource managers, Traffic Managers and anyone interested in better managing workflow and schedulling in a creative business.</p>
<p>Please come along and join us for champagne and a chance to view the new product.</p>
<p>Traffic LIVE will give you Online Studio Management software with an elegant interface, amazing schedulling capability and the fastest time entry anywhere.  Sohnar are still offering their award winning Traffic Server product but the new Traffic LIVE is designed for the large agency environment with schedulling, and resource planning at its core.</p>
<p>If you would like more information please contact us hello@sohnar .com or visit <a href="http://www.trafficlive.co.uk">www.trafficlive.co.uk</a></p>
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		<title>Sohnar and Traffic @ MediaPro 2010 &#8211; Stand 15b on November 2nd and 3rd, 2010</title>
		<link>http://www.sohnar.co.uk/blog/company-announcements/sohnar-and-traffic-mediapro-2010-stand-15b-on-november-2nd-and-3rd-2010-215</link>
		<comments>http://www.sohnar.co.uk/blog/company-announcements/sohnar-and-traffic-mediapro-2010-stand-15b-on-november-2nd-and-3rd-2010-215#comments</comments>
		<pubDate>Sat, 30 Oct 2010 09:37:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.sohnar.co.uk/blog/?p=215</guid>
		<description><![CDATA[Sohnar will be showcasing the latest additions to its award winning software, traffic, at next weeks MediaPro 2010 Expo at Kensington Olympia.
MediaPro 2010 is a FREE to attend exhibition and seminar programme  about delivering effective integrated communications across digital,  social and print media for marketers, brand  managers, agencies and the  media.
MediaPro [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;">Sohnar will be showcasing the latest additions to its award winning software, traffic, at next weeks MediaPro 2010 Expo at Kensington Olympia.</span></p>
<p><span style="color: #000000;">MediaPro 2010 is a FREE to attend exhibition and seminar programme  about delivering effective integrated communications across digital,  social and print media for <a title="Marketing" href="http://www.mediaproexpo.co.uk/marketing/" target="_blank">marketers</a>, <a title="Brand Managers" href="http://www.mediaproexpo.co.uk/marketing" target="_self">brand  managers</a>, <a href="http://www.mediaproexpo.co.uk/agencies" target="_blank">agencies</a> and <a title="media" href="http://www.mediaproexpo.co.uk/mediapro-media" target="_blank">the  media</a>.</span></p>
<p><span style="color: #000000;">MediaPro 2010 is being held at Olympia 2, London on  2nd &amp; 3rd November 2010. </span></p>
<p><span style="color: #000000;">Opening times 10am to 5pm.</span></p>
<p>For more info and registration go to <a href="http://www.mediaproexpo.co.uk" target="_blank">www.mediaproexpo.co.uk</a></p>
<h2 style="visibility: visible;"><span style="color: #000000;"><a href="http://www.mediaproexpo.co.uk" target="_blank"><br />
</a></span></h2>
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		<title>Last chance to register for Traffic @ The Apple Store!</title>
		<link>http://www.sohnar.co.uk/blog/news/last-chance-to-register-for-traffic-the-apple-store-203</link>
		<comments>http://www.sohnar.co.uk/blog/news/last-chance-to-register-for-traffic-the-apple-store-203#comments</comments>
		<pubDate>Thu, 07 Oct 2010 15:46:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
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		<category><![CDATA[apple store]]></category>
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		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://www.sohnar.co.uk/blog/?p=203</guid>
		<description><![CDATA[Sohnar’s award winning system traffic just got even better &#8211; Come and See why you should be using traffic software in your creative business…
Where – Apple Store, Regents Street, London, W1
When – Wednesday 13th October 2010 – from 5pm – sharp!
We will be showing the latest version of Traffic, the award winning project and studio [...]]]></description>
			<content:encoded><![CDATA[<p>Sohnar’s award winning system traffic just got even better &#8211; Come and See why you should be using traffic software in your creative business…</p>
<p style="padding-left: 30px;"><strong>Where – Apple Store, Regents Street, London, W1</strong></p>
<p style="padding-left: 30px;"><strong>When – Wednesday 13th October 2010 – from 5pm – sharp!</strong></p>
<p>We will be showing the latest version of Traffic, the award winning project and studio management software, next Wednesday at the Apple store on Regent Street.</p>
<p>All our new features will be on display, including one click time sheets, smart calender scheduling and online proofing. Come and see them in action and find out how Traffic ensures you and your team will always be in control of your new business, your studio, your client services and your teams work flow…</p>
<p><strong>Contact us to reserve the last few spaces – call us at 0800 880 3008 or email callum@sohnar.com</strong></p>
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		<title>Sohnar &amp; Traffic at the Apple Store, Regents Street, this October…  Drag &amp; Drop Scheduling, Resourcing and Project Management in a click!</title>
		<link>http://www.sohnar.co.uk/blog/uncategorized/sohnar-traffic-at-the-apple-store-regents-street-this-october%e2%80%a6-drag-drop-scheduling-resourcing-and-project-management-in-a-click-172</link>
		<comments>http://www.sohnar.co.uk/blog/uncategorized/sohnar-traffic-at-the-apple-store-regents-street-this-october%e2%80%a6-drag-drop-scheduling-resourcing-and-project-management-in-a-click-172#comments</comments>
		<pubDate>Mon, 09 Aug 2010 11:48:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.sohnar.co.uk/blog/?p=172</guid>
		<description><![CDATA[Once again, Sohnar’s award winning system traffic just got even better - Come and See why you should be using traffic software in your creative business…
Where – Apple Store, Regents Street, London, W1
When – Wednesday 13th October 2010 – from 5pm – sharp!
Come and see all the latest features to Sohnar’s traffic and why you [...]]]></description>
			<content:encoded><![CDATA[<p><span style="color: #000000;"><strong>Once again, Sohnar’s award winning system traffic just got even better -</strong> <strong>Come and See why you should be using traffic software in your creative business…</strong></span></p>
<p>Where – <a href="http://www.apple.com/uk/retail/regentstreet/" target="_self">Apple Store, Regents Street, London, W1</a></p>
<p>When – Wednesday 13th October 2010 – from 5pm – sharp!</p>
<p>Come and see all the latest features to Sohnar’s traffic and why you and your team will always be in control of your new business, your studio, your client services and your teams work flow…</p>
<p><strong>Traffic’s New Multi Calendar Tool</strong>.</p>
<p>Want to see all your creative tasks in one view? Track who is assigned to what role? Move tasks around and re-estimate with a single click?  Traffic’s new Multi Calendar is the slick new way to see what’s happening across your business, and puts the control back in your hands.</p>
<p>You can see who’s doing what and when, and move tasks around within calendars or across users. You can de-schedule less urgent tasks and leave them in the priority queue. You can even see what work needs to be done that hasn’t been allocated to anyone; so nothing slips through the gaps.</p>
<p><strong>Multi Calendar Key Features:</strong></p>
<ul>
<li>Shows all user calendars on one screen at one time, by dept or team</li>
</ul>
<ul>
<li>Ability to select specific users to view simultaneously if required</li>
</ul>
<ul>
<li>Allows work to be moved to either a different time, different user or both</li>
</ul>
<ul>
<li>Shows scheduled appointments around tasks</li>
</ul>
<ul>
<li>View scheduled and unscheduled work</li>
</ul>
<ul>
<li>Shows and move work requests</li>
</ul>
<p>Come see how Traffic will help you and your business at the comfort of the fantastic Apple Store, located in London’s, Regents Street…</p>
<p><strong>Contact us to reserve your place at our always busy event – call us at 0800 880 3008, email at <a href="mailto:enquires@sohnar.com">enquires@sohnar.com</a> or visit <a href="../../">www.sohnar.co.uk</a> for more details…</strong></p>
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		<title>Last Chance&#8230; Sohnar at the Apple Store Glasgow &#8211; 3rd June 4pm&#8230;. Today!</title>
		<link>http://www.sohnar.co.uk/blog/uncategorized/last-chance-sohnar-at-the-apple-store-glasgow-3rd-june-4pm-today-162</link>
		<comments>http://www.sohnar.co.uk/blog/uncategorized/last-chance-sohnar-at-the-apple-store-glasgow-3rd-june-4pm-today-162#comments</comments>
		<pubDate>Thu, 03 Jun 2010 07:53:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.sohnar.co.uk/blog/uncategorized/last-chance-sohnar-at-the-apple-store-glasgow-3rd-june-4pm-today-162</guid>
		<description><![CDATA[Traffic: Studio Management for Creatives
Come see how Traffic, award-winning project and studio management  software, can contribute to the success of your creative business.
Where – Apple Store, Buchanan Street, Glasgow
When – 4pm Thursday 3rd June 2010
Come see how Traffic will help you and your business…
]]></description>
			<content:encoded><![CDATA[<h4>Traffic: Studio Management for Creatives</h4>
<p>Come see how Traffic, award-winning project and studio management  software, can contribute to the success of your creative business.</p>
<p><a title="Apple Store" href="http://www.apple.com/uk/retail/buchananstreet/" target="_self">Where – Apple Store, Buchanan Street, Glasgow</a></p>
<p>When – 4pm Thursday 3rd June 2010</p>
<p><strong>Come see how Traffic will help you and your business…</strong></p>
]]></content:encoded>
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		<title>Very Pleased For Our Long Standing Client &#8211; Omo Bono&#8230;</title>
		<link>http://www.sohnar.co.uk/blog/news/very-pleased-for-our-long-standing-client-omo-bono-141</link>
		<comments>http://www.sohnar.co.uk/blog/news/very-pleased-for-our-long-standing-client-omo-bono-141#comments</comments>
		<pubDate>Mon, 26 Apr 2010 10:11:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://www.sohnar.co.uk/blog/?p=141</guid>
		<description><![CDATA[We at Sohnar are very pleased for our client &#8211; Omo Bono - who were delighted to announce they won the award for Marketing Services Company of the Year at the 2010 Drum Awards. 
Omo Bono are pleased not only to be recognised by The Drum, one of the UK’s leading creative magazines, but by [...]]]></description>
			<content:encoded><![CDATA[<p><strong>We at Sohnar are very pleased for our client &#8211; <a href="http://www.omobono.co.uk/homesite">Omo Bono </a>- who were delighted to announce they won the award for Marketing Services Company of the Year at the 2010 Drum Awards. </strong></p>
<p>Omo Bono are pleased not only to be recognised by The Drum, one of the UK’s leading creative magazines, but by their very distinguished panel of judges; including the COI, GlaxoSmithKline, Burger King, Virgin Media and eBay. It is reassuring to know that other people think that Omo Bono measure up well against some of the best campaigns and agencies in the industry.</p>
<p>Congrats to the Omo Bono team!</p>
<p>The CEO even quoted us the following on using traffic at Omo Bono&#8230;</p>
<p><strong><em>“Traffic lets us react at the speed we need to offer our clients, with the standards of service they tell us they value.”</em></strong></p>
<p>Contact us here at Sohnar to see why award winning agencies use traffic software&#8230;.</p>
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		<title>Traffic confirmed as headline sponsor of the Design Week, Benchmarks Awards.</title>
		<link>http://www.sohnar.co.uk/blog/news/traffic-confirmed-as-headline-sponsor-of-the-design-week-benchmark-awards-88</link>
		<comments>http://www.sohnar.co.uk/blog/news/traffic-confirmed-as-headline-sponsor-of-the-design-week-benchmark-awards-88#comments</comments>
		<pubDate>Tue, 29 Sep 2009 10:06:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>
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		<guid isPermaLink="false">http://www.sohnar.co.uk/blog/?p=88</guid>
		<description><![CDATA[The Benchmarks Awards are designed to set a standard in the recognition of excellence in brand communications. They differ subtly, but significantly from traditional awards schemes, both in their scope and in their spirit. In terms of scope, the entry Categories represent market sectors rather than design applications. This means the judges compare chalk with chalk [...]]]></description>
			<content:encoded><![CDATA[<p>The Benchmarks Awards are designed to set a standard in the recognition of excellence in brand communications. They differ subtly, but significantly from traditional awards schemes, both in their scope and in their spirit. In terms of scope, the entry <a title="Categories" href="http://www.benchmarkawards.co.uk/events/benchmarkawards/Categories.aspx">Categories</a> represent market sectors rather than design applications. This means the judges compare chalk with chalk and cheese with cheese.</p>
<p>The Benchmarks have focused until now solely on full-blown branding programmes. This year though they have been extended to include one-off campaigns to enhance or extend the brand. There is potential, therefore, for two separate awards in each category: one for a branding programme; and one for a campaign.</p>
<p>All Benchmarks entrants are asked to demonstrate how their branding programmes or campaigns work across a variety of different communication platforms. While a single example of brilliance cannot win a Benchmark, a strong strategic concept, which can be shown to work effectively in a variety of areas, will be a lively contender within its category.</p>
<p>Entrants are judged on the consistency of the brand message, within the programme or across the campaign, overall creativity and innovation achieved within the constraints of the brand guidelines. The judges also consider the appropriateness within the relevant market sector.</p>
<p><a href="http://http://awards.designweek.co.uk/benchmarks/">http://awards.designweek.co.uk/benchmarks/</a></p>
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		<title>Sohnar gets green light for world expansion as Traffic wins coveted Queen’s Award for Enterprise</title>
		<link>http://www.sohnar.co.uk/blog/news/sohnar-gets-green-light-for-world-expansion-as-traffic-wins-coveted-queen%e2%80%99s-award-for-enterprise-70</link>
		<comments>http://www.sohnar.co.uk/blog/news/sohnar-gets-green-light-for-world-expansion-as-traffic-wins-coveted-queen%e2%80%99s-award-for-enterprise-70#comments</comments>
		<pubDate>Mon, 21 Apr 2008 10:04:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.sohnar.co.uk/blog/?p=70</guid>
		<description><![CDATA[21 April 2008

Sohnar gets green light for world expansion as Traffic wins coveted Queen’s Award for Enterprise
Ground-breaking software company Sohnar has won a Queen’s Award for Enterprise, one of the most prestigious honours than can be bestowed on any business.
The company, the only one involved in the creative industries sector to be honoured in this [...]]]></description>
			<content:encoded><![CDATA[<p>21 April 2008<br />
<strong><br />
Sohnar gets green light for world expansion as Traffic wins coveted Queen’s Award for Enterprise</strong></p>
<p>Ground-breaking software company Sohnar has won a Queen’s Award for Enterprise, one of the most prestigious honours than can be bestowed on any business.</p>
<p>The company, the only one involved in the creative industries sector to be honoured in this year’s list (announced April 21), launched its Traffic system from the back-bedroom of a house in London just five years ago. Since then, it has risen to become a multi-million pound international business with customers in nine countries and offices in Edinburgh, London, Sydney and New York.</p>
<p>The Awards, which are made in three separate categories &#8211; including International Trade, Innovation, and Sustainable Development, are intended to honour outstanding UK companies which embody the spirit of enterprise vital to the country’s economy.</p>
<p>Users of Traffic typically work in graphic design. Web design, multimedia, digital, advertising, design for print, interior design, package design, product design, PR, marketing and branding.</p>
<p>Sohnar, which gets its name from the fabled ship of legendary treasure hunter Sinbad, struck gold with the pioneering Traffic software programme and has risen to become the preferred system of more than 4,000 creatives working on over 76,000 projects across the world.</p>
<p>The citation for the ‘Queen’s Award for Enterprise 2008: Innovation’ credits Sohnar, lead sponsors of the Design Week awards, for the development of what it calls “the essential tool for creative businesses”.</p>
<p>Traffic, is a software tool that manages every aspect of a creative business, whether it’s a Design, Marketing, or Advertising agency working in print, multimedia or online.</p>
<p>It holds the client database, tracks all client contacts, forecasts the sales pipeline, provides rapid and accurate job quoting, maintains time sheets and schedules work to the team.</p>
<p>Financially, Traffic tracks brought in, and in-house costs and monitors profitability across projects, jobs, and clients. It improves the efficiency of creative businesses by providing a single view of all client activity, facilitating quick and accurate quoting and billing, reducing costs through supplier tendering and the professional handling of client requests and queries.</p>
<p>Managing Director Tracey Shirtcliff who founded the company in 2003 described the award as “absolutely tremendous it’s a dream come true.”<br />
“It gives us validation that we are doing a lot of things right,” said the 36-year-old entrepreneur and one of the very few women ever to have a company honoured with a Queen’s Award.</p>
<p>“We’re getting the Queen’s Award and that’s the highest accolade a UK business can get &#8211; that’s what I call fantastic.”</p>
<p>Out of the 802 companies considered for the Queen’s Award this year only 139 were successful and of those just 42 won awards for innovation.</p>
<p>”For the last five years we have been helping creative businesses around the world and most of our growth has been largely achieved through word-of-mouth and you can’t get a better recommendation than that,” said Tracey.</p>
<p>”We now have 27 staff and a strong customer base in nine countries with new clients in places like Dubai, New Zealand and Hong Kong coming on board all the time.</p>
<p>“Our mission is to be the leading studio management system in the English speaking world. We are already the fastest growing, have the largest number of clients in the UK and are well on our way to replicating that in America and Australia.”</p>
<p>In the last few years Traffic has won the MacWorld Developer of the Year award 2004, been shortlisted for the 2006 MacWorld Editor&#8217;s Choice Productivity Software and received a 5 mice MacUser review and 5 stars from MacWorld.<br />
“Most agencies don’t deliver client service to the best of their ability and aren’t as profitable as they could be,” said Tracey.</p>
<p>“On average 26% of a creative agency’s potential income is lost through inefficiency, or inaccurate quoting. It is as important to get processes right as it is to produce great creative work. Agencies need to deliver the efficient, effective creative result for clients in the most profitable way.</p>
<p>”When we started most systems on the market fell into two categories: those that were too complicated, and those that were too simple,” she added.</p>
<p>”Neither provided what was needed &#8211; a system that combined depth of analysis with simplicity of use. Traffic does just that, to the benefit and well-documented gratitude of design businesses in the UK, the US, Ireland, Australia, New Zealand, Canada, Italy, Greece, Singapore, Hong Kong and now Dubai.”</p>
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