Last year we hosted a series of phone seminars in association with Design Week. They’ve all been really great talks and covered some important topics so I thought I’d share one of them with you here today.
Richard Mott, Chairman and founder of 20/20 hosted a session titled “Surfing the waves of change – How to survive an economy low”. In today’s economical climate, I thought this would be a great topic.
So I’m now handing you over to Richard Mott:
Enjoy the article
Tracey Shirtcliff
Surfing the winds of change -
How to survive an economy low
Before I talk about business, I want to introduce an analogy.
When I was 17, I was a surfer. Whenever I could, I would go with a band of like-minded adventurers travelling from bay to bay looking for the best waves.
A wave can be the source of immense excitement, providing a chance for the most fantastic experience of your life, but a wave can also be the most powerful and dangerous force of nature that can throw you off your board, hold you under the water, and turn you over and over while your lungs are bursting.
Surfing and business
Surfing gives me an understanding of waves and how to survive them that I have since applied to business. Out at sea, you are constantly watching the waves. You learn that they come in sets of three and you get to recognise which are the best waves to catch and which ones to leave alone.
You need balance and you need to keep your wits about you. It is the same when you sit on a company board – you look out for the waves, learn how to ride them and how to survive them.
The ups and downs of client relationships are waves to be ridden with skill and balance. The ups and downs of the economic climate are waves to be survived.
For 20/20 it all started 20 years ago in 1988 …